Content Production
Content Production
Content Production is the creative process that allows production of visual and/or textual resources – such as video contents, texts for eBooks or blog articles, matters for social media posts, but also photographic services, writings and pics for brochures, flyers, catalogs and magazines, and again infographic development, newsletters, info banners, and so on.
Content Production process is rather complex as well as strategic, and requires cross-cutting, multidisciplinary analyzes since it must be able to identify the audience and the target, the reference environment, and the main characteristics of the culture to which they belong. In this way, one can plan which concepts and messages will be most intelligible and effective, which content could be most successful, which themes or topics to put in place to increase brand awareness, interest to the brand offer, and purchase desire.
Creating contents means to build an effective and suitable form for communication in relation to time, place, and people at all.
It means to know specific tools and techniques to correctly convey the Brand Image, its Tone Of Voice and Essence.
Content Production definition
- Main fields of Content Production are
- Essentials to Content Production
- Which Professionals are involved in Content Creation?
Creazione Contenuti
La creazione contenuti è il processo creativo che permette la produzione di risorse visive e/o testuali – come contenuti video, testi per eBook o articoli di blog, materiali per post sui social media, ma anche servizi fotografici, testi e immagini per brochure, volantini, cataloghi e riviste, sviluppo di info-grafiche, newsletter, banner informativi, e così via.
Il processo di creazione contenuti è piuttosto complesso e strategico, e necessita di analisi trasversali, multidisciplinari poiché deve riuscire a identificare l’audience e il target, l’ambiente di riferimento e le caratteristiche principali della cultura a cui appartengono. In questo modo, è possibile pianificare quali concetti e messaggi saranno più intellegibili ed efficaci, quali contenuti potrebbero raccogliere maggior successo, quali tematiche o argomenti mettere in campo per raccogliere attenzione verso un brand, interesse verso l’offerta, desidero all’acquisto.
Creare contenuti significa costruire una efficace e corretta forma della comunicazione rispettando tempi, luoghi e persone.
Significa conoscere strumenti e tecniche specifici per trasmettere correttamente la Brand Image, il suo Tone of Voice e l’Essenza.
Creazione Contenuti definizione
- Principali aree di intervento nella Creazione Contenuti
- Elementi essenziali per la Creazione Contenuti
- Quali figure professionali sono coinvolte nella Creazione Contenuti?
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studio
art-bit design&c.
00176 – Rome – Italy
Circonvallazione Casilina
mobile: +39 347 64 79 165
e-mail: colore@art-bit.net
web site: www.art-bit.net
MULTIPLE WAYS...
TO DISPLAY IMAGES
OF THINGS.
art-bit design&c. is a network of graphic designers who commit to values of reciprocity, joint participation and experimentation, i.e.
the “reason to be” of art-bit.
It is a place where to convey creativity freedom and sharing needs. This is the heart of
the project, while the motor and the fuel are
the individual talents, as well as the variety of attitudes and experiences, and the different backgrounds of the community members,
who continuously brainstorm so as to inspire each other in creating innovative, first-quality productions.