visual design and communications studio
“To understand the meaning of design is…
to understand the part form and content play…
and to realize that design is also commentary, opinion, a point of view, and social responsibility.
To design is much more than simply
to assemble, to order, or even to edit;
it is to add value and meaning, to illuminate
to simplify, to clarify, to modify,
to dignify to dramatize, to persuade,
and perhaps even to amuse. […]
Design is the beginning as well as the end,
the process and product of imagination.”
“Design, Form Chaos”
Yale University Press, New Haven, 1993
“I showed the grown-ups my masterpiece,
and I asked them if my drawing scared them.
They answered: “why be scared of a hat?”
“My drawing was not a picture of a hat.
It was a picture of a boa constrictor digesting
Then, I drew the inside of the boa constrictor,
so that the grownups could see it clearly.”
They always need to have things explained”.
Antoine De Saint-Exupéry
“The Little Prince”
“common” (adj.) c. 1300, “belonging to all,
owned or used jointly, general, of a public nature or character,” from Old French comun “common, general, free,
open, public”, from Latin communis “common, public, general, shared by all or many”; “community” from Latin commūnitās, equivalent. to commūni(s) common + -tās,
with prefix -cum (“with”) which gives the idea
progetto allestimento: MUSEO MACRO ROMA
RUFA (Rome University of Fine Arts)
Blog (Work in progress)
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00176 – Rome – Italy
mobile: +39 347 64 79 165
TO DISPLAY IMAGES
art-bit design&c. is a network of graphic designers who commit to values of reciprocity, joint participation and experimentation, i.e.
the “reason to be” of art-bit.
It is a place where to convey creativity freedom and sharing needs. This is the heart of
the project, while the motor and the fuel are
the individual talents, as well as the variety of attitudes and experiences, and the different backgrounds of the community members,
who continuously brainstorm so as to inspire each other in creating innovative, first-quality productions.