Visual communication designer, consultant, and researcher, specializing in signage & wayfinding and environmental graphics. For over 25 years, he has developed projects for public spaces, airports, museums, institutional headquarters, and international cultural contexts, collaborating with architecture and engineering firms across Europe, the Middle East, and Africa. He is Head of the Wayfinding & Signage Department for edgearch Zaidan+Associates and consultant for SpaceAgency Milano.

Founder and creative director of art—bit design&c., a multidisciplinary visual design and communication studio, he integrates professional practice with theoretical research and applied teaching on design poetics. He directs the Design for Semiotics Study Center (DxS), dedicated to exploring the semiotic and poetic languages of visual communication.

He was Coordinator of the BA program in Design for Humans and professor at RUFA – Rome University of Fine Arts, teaching Graphic Design, Color Design, Layout and Visualization, Comics and Illustration. He teaches in the Master’s in Tourism and Intercultural Communication at Roma Tre University and has lectured at Villa Médicis (Académie de France à Rome), LUISS Guido Carli, and COSMOB Pesaro.

A senior professional member of AIAP since 2007, he has held national and regional positions with delegations for training and cultural activities. Selected in the ADI Design Index 2018 for the project and curatorship of AIAP DESIGN PER | Visible Cultures, awarded Design Excellence in Lazio.

Author of scientific publications, including Design delle scelte cromatiche (in Il Colore Razionale, Maggioli Editore, 2023). Recipient of international awards, including two German Design Award 2024 – Excellent Architecture for signage & wayfinding projects in Diriyah, KSA.

Key Projects

– AIAP DESIGN PER | Visible Cultures, International Graphic Design Week – Visual identity & curatorship, Rome 2018 – ADI Design Index and Design Excellence in Lazio
– Visual identity and signage system for: Galleria Borghese, Palazzo Barberini, Palazzo Corsini, Castel Sant’Angelo, Galleria Spada, Palazzo Venezia, Museum of Musical Instruments, and the Widespread Museum of the City of Rome (2013–2014)
– Signage & wayfinding for: Ndola Airport Passenger Terminal (Zambia, 2019), Ministry of Foreign Affairs of Saudi Arabia (Moscow and Brussels, 2019), Lagoona Motorpark Pit Building (KSA, 2019), parking facilities for the Saudi Ministry of Culture and Homegrown Market Jax District (KSA, 2024)
– 13th International Architecture Exhibition – Italian Pavilion, Venice Biennale (2012)
– Visual identity, exhibition design, and communication for Palazzo delle Esposizioni (Rome, 2007–present), Macro Museum (Rome, 2015), Palazzo Incontro (Rome, 2011), Poltrona Frau USA (Miami, 2012)
– Cultural exhibitions and events: Urlo – Vibrazioni Urbane (Rome, 2024), Jacovitti – La matita molisana (Molise, 2011)
– Collaborations with brands and institutions: Nokia, Coca Cola, Birra Peroni, ICA Food, Marina Militare, Progedil 90, Budweiser, Tecnocasa

Professional Affiliations

– Socio professionista senior AIAP – Associazione Italiana Design della Comunicazione Visiva

Teaching

– Graphic Design, Color Design, Layout and Visualization, Comics and Illustration – RUFA (Rome University of Fine Arts)
– Design e Turismo – Università Roma Tre (Master in Turismo e Comunicazione Interculturale)

Coordinator

– Corso di Diploma Accademico di I Livello in Design for Humans – RUFA

Publications

– Design delle scelte cromatiche in Il Colore Razionale (Maggioli Editore, 2023)
– Web Design in Italy-0.1 (Happy Books, 2004)
– Logomania: Italian Signs (RED Publishing, 2006)
– Brochure Parade (Happy Books, 2008)
– Creatives are Bad (2008–2010)

Awards & Honours

– German Design Award 2024 – Excellent Architecture (Jax District, Diriyah, KSA)
– Eccellenza del Design nel Lazio (ADI, 2018)
– Creative Designer – Lazio Creativo (2016)

see: linkedin.com/buonaiutopaolo
see: facebook.com/paolo.colore
see: instagram.com/paolocolors

The name of art —bit comes from a phonetic pun of the English term “heart-beat” just as a metaphor for our emotions and energy. This propulsion seeks to create a common or reciprocal path of interpretation using different communication systems that at the same time can also be superimposed.
Being “art —bit” is synonymous with passion for one’s work, competence, openness to the new, respect for the other; of awareness that “together” is better than “alone”, that two heads think better than one, and that three heads are less than two wrong.