Designer della comunicazione visiva (attività professionale di cui alla Legge 14 gennaio 2013, n. 4), Paolo Buonaiuto è fondatore e direttore creativo di art—bit design&c., studio multidisciplinare di visual design e comunicazione.
Specializzato in signage & wayfinding, grafica ambientale e consulenza colore, opera da oltre 25 anni a livello internazionale nei settori culturale, istituzionale e degli spazi pubblici complessi.

Buonaiuto è Responsabile del Dipartimento Wayfinding & Signage per edgearch Zaidan+Associates e consulente per SpaceAgency Milano. È inoltre consulente colore per Sp Systema S.p.A., azienda leader italiana negli allestimenti museali e nelle esposizioni. La sua expertise abbraccia Europa, USA, Medio Oriente e Africa, collaborando con importanti studi di architettura e ingegneria.

Come fondatore e direttore creativo di art—bit design&c., studio di visual design multidisciplinare, integra pratica professionale con ricerca teorica e didattica applicata. Dirige il Design for Semiotics Study Center (DxS), dedicato all’esplorazione dei linguaggi semiotici e poetici della comunicazione visiva.

ATTIVITÀ ACCADEMICA E INSEGNAMENTO

Buonaiuto è stato Coordinatore del Corso di Diploma Accademico di I Livello in Design for Humans e professore presso RUFA – Rome University of Fine Arts, insegnando Progettazione Grafica, Design del Colore, Layout e Visualizzazione, Fumetto e Illustrazione. Contribuisce al Master in Turismo e Comunicazione Interculturale dell’Università Roma Tre e ha tenuto lezioni in istituzioni prestigiose tra cui Villa Médicis (Académie de France à Rome), LUISS Guido Carli e COSMOB Pesaro.

RICONOSCIMENTI PROFESSIONALI

Socio professionista senior AIAP dal 2007, ha ricoperto incarichi nazionali e regionali con deleghe alla formazione e alle attività culturali. Il suo lavoro è stato selezionato per l’ADI Design Index 2018 per il progetto e la curatela di AIAP DESIGN PER | Visible Cultures, ottenendo il Premio Eccellenza del Design in Lazio e Lombardia.

PUBBLICAZIONI E PREMI

Autore di pubblicazioni scientifiche e curatore di ricerca accademica, Buonaiuto ha ricevuto riconoscimenti internazionali tra cui due German Design Award 2024 – Excellent Architecture per progetti di signage & wayfinding a Diriyah, Arabia Saudita.

Paolo Buonaiuto is a visual communication designer and consultant specializing in signage & wayfinding systems, environmental graphic design, and color consultancy.
With more than 25 years of international experience, he has developed communication projects for public spaces, airports, museums, institutional headquarters, and cultural environments worldwide.

Buonaiuto serves as Head of the Wayfinding & Signage Department for edgearch Zaidan+Associates and works as a consultant for SpaceAgency Milano.
He is also color consultant for Sp Systema S.p.A., Italy’s leading company in museum installations and exhibition design.
His professional activity spans Europe, the Middle East, Africa, and the United States, collaborating with leading architecture and engineering firms.

As founder and creative director of art—bit design&c., a multidisciplinary visual design studio, Buonaiuto integrates professional practice with theoretical research and applied teaching.
He also directs the Design for Semiotics Study Center (DxS), dedicated to the exploration of semiotic, spatial, and poetic languages in visual communication.

ACADEMIC LEADERSHIP & TEACHING

Buonaiuto has served as Coordinator of the BA program in Design for Humans and professor at RUFA – Rome University of Fine Arts, teaching Graphic Design, Color Design, Layout and Visualization, Comics and Illustration.
He contributes to the Master’s Program in Tourism and Intercultural Communication at Roma Tre University and has lectured at institutions including Villa Médicis, LUISS Guido Carli, and COSMOB Pesaro.

PROFESSIONAL RECOGNITION

A senior professional member of AIAP since 2007, Buonaiuto has held national and regional roles focused on education and cultural activities.
His work was selected for the ADI Design Index 2018 for AIAP DESIGN PER | Visible Cultures, receiving Design Excellence awards in Lazio and Lombardy.
In 2024, he received two German Design Awards – Excellent Architecture for signage and wayfinding projects in Diriyah, Saudi Arabia.

PUBLICATIONS & AWARDS

Author of scientific publications and curator of academic research, Buonaiuto has received international recognition for projects in signage, wayfinding, and environmental communication design.

Key Projects

Exhibition & Identity Design

• AIAP DESIGN PER | Visible Cultures, International Graphic Design Week – Visual identity & curatorship, Rome 2018 – ADI Design Index and Design Excellence in Lazio
• Visual identity and signage systems for: Galleria Borghese, Palazzo Barberini, Palazzo Corsini, Castel Sant’Angelo, Galleria Spada, Palazzo Venezia, Museum of Musical Instruments, and the Widespread Museum of the City of Rome (2013–2014)
• 13th International Architecture Exhibition – Italian Pavilion, Venice Biennale (2012)
• Visual identity, exhibition design, and communication for Palazzo delle Esposizioni (Rome, 2007–present), Macro Museum (Rome, 2015), Palazzo Incontro (Rome, 2011), Poltrona Frau USA (Miami, 2012)

Signage & Wayfinding Systems

• Ndola Airport Passenger Terminal, Zambia (2019)
• Ministry of Foreign Affairs of Saudi Arabia, Moscow and Brussels (2019)
• Lagoona Motorpark Pit Building, KSA (2019)
• Parking facilities for the Saudi Ministry of Culture and Homegrown Market Jax District, KSA (2024)

Color Consultancy & Museum Projects

• Color consultant for Sp Systema S.p.A. – Italy’s leading museum installation company
• Museum exhibition design projects across Italy and internationally

Cultural Exhibitions & Events

• Urlo – Vibrazioni Urbane, Rome (2024)
• Jacovitti – La matita molisana, Molise (2011)
• Castellina Art and Sound, Norcia (Summer 2025)
• Nursialand, Norcia (Summer 2025)
• Colore, Forma, Patterns, MAXXI – Rome
• Boutique Villa Médicis – Académie de France à Rome – Texture and derivative products 2023, MAXXI – Rome

Brand & Institutional Collaborations

• Nokia, Coca Cola, Birra Peroni, ICA Food, Marina Militare, Progedil 90, Budweiser, Tecnocasa

Professional Profile

Professional Affiliations

• Senior Professional Member – AIAP (Associazione Italiana Design della Comunicazione Visiva)
• Director – Design for Semiotics Study Center (DxS)

Academic Roles

• Professor at RUFA: Graphic Design, Color Design, Layout and Visualization, Comics and Illustration
• Lecturer at Roma Tre University: Design e Turismo (Master in Tourism and Intercultural Communication)
• Former Coordinator: BA Program in Design for Humans – RUFA

Consultancy

• Color Consultant for Sp Systema S.p.A. (museum installations and exhibitions)
• Design Consultant for various international architecture firms

Publications

• DxS Views 1/2025 – Il segno fra reale e virtuale. Percezione, azione e significazione negli ambienti della contemporaneità (Curated with Massimiliano Napoli), ISSNpublication 3103-263X – ShowDesk Editore
• GRAPHIIIC | RUFA – Un triennio in mostra – Exhibition catalog, RUFA Rome University of Fine Arts ISBN publication 9788862527927
• Design delle scelte cromatiche in Il Colore Razionale (Maggioli Editore, 2023)
• Web Design in Italy-0.1 (Happy Books, 2004)
• Logomania: Italian Signs (RED Publishing, 2006)
• Brochure Parade (Happy Books, 2008)
• Creatives are Bad (2008–2010)

Awards & Honors

• German Design Award 2024 – Excellent Architecture (Jax District, Diriyah, KSA)
• Design Excellence in Lazio (ADI, 2018)
• Design Excellence in Lombardy
• Creative Designer – Lazio Creativo (2016)

Connect

• LinkedIn: linkedin.com/in/buonaiutopaolo
• Facebook: facebook.com/paolo.colore
• Instagram: instagram.com/paolocolors